Switch to Nationwide FlexDirect Account

Nationwide Building Society: £175 switch offer

Nationwide is offering £175 to customers who switch to its FlexDirect Account. This is a single lump-sum switch bonus, not a staged payout: you receive the full £175 once you've completed the switch and met the qualifying requirements, paid within 10 days of meeting the final requirement.

• Complete a full CASS switch within 28 days of opening the account
• Transfer at least 2 active Direct Debits as part of the switch
• Deposit at least £1,000 into the account within 31 days
• Make at least 1 debit card payment within 31 days

The 25p Direct Debit works for this offer. Nationwide requires 2 active Direct Debits to be moved via CASS, and the site's verdict note confirms that 25p Direct Debits qualify, so you can satisfy this condition with minimal outgoing cost.

Compared with the other standard accounts on offer, Nationwide's £175 sits at the lower end: Santander pays £240, HSBC pays £220, and RBS, Ulster Bank and NatWest each pay £200, though the last three require no Direct Debit switching at all, which may suit you if you'd rather not move any. first direct matches Nationwide exactly at £175 with the same 2 Direct Debit requirement. All of these, including Nationwide, pay out as a single lump sum rather than in stages, so there's no ongoing cashback or loyalty bonus to track. I'd note that HSBC also has a separate £500 offer, but that's tied to a premium tier account with high income or balance requirements, so it's not a fair comparison against Nationwide's standard, no-frills switch.